Videos

The automotive industry is constantly changing, but the foundation remains the same: people. New technology, new regulations, and new ways of doing business all come and go, but building strong customer relationships will always be what matters most. Catch the latest episode for more insights. 🎧 Stream on Spotify, Apple Podcasts, or wherever you listen. Follow us: Instagram | @carguysimplepodcast Facebook | Car Guy Simple LinkedIn | Car Guy Simple TikTok | @carguysimple CGS Website | carguysimple.com

Have you seen the newest episode yet? From newspaper ads to digital campaigns, dealerships and their marketing have come a long way. Tune in to the latest episode to learn more. You're not going to want to miss it!

Car Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome former Automotive Executive Manager, Wayne Hall. Joe and Wayne have been friends for a long time, and within that time the automotive industry has changed. In this episode, the two discuss the New vs. Old in the dealership and what’s changed, how branding a dealership works, how to make your dealership standout, building a team that can succeed and some advice for new owners and general managers. Any general manager or dealer trying to spice things up with their marketing, this is the episode for you! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast, we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.

How far can your advertising budget really go? In this clip from Car Guy Simple Episode 16, the team breaks down why viewing geography matters when planning your media strategy and how understanding your audience's location can help maximize every dollar spent.

As social media and digital marketing evolve, it's important to evolve with them. There are thousands of posts being uploaded daily, but with effective branding, your content can stand out and capture the attention in an ever-growing digital world. Find out more insights in the latest episode of Car Guy Simple!

It's not about what the client can give to us, but what WE can give to THEM. When working to grow a dealership's sales and engagement, and overall presence, it's important not only to cater to the style that aligns with the client's vision, but also to provide a fresh new perspective and content that is tailored to help strengthen their brand's image. Tune in to learn more about how to effectively design your brand's image!

Tune in to the newest episode of Car Guy Simple if you haven't already! Powered by PMD, this episode features our Art Director, Gianna, as she discusses the importance of strong communication between clients and the creative team.

It's not as "in your face" as it used to be. The key to an efficient and effective branding is to be CLEAR and CONCISE. It's not about just grabbing the attention of the consumer, but rather building trust and showing reliability by creating messaging that feels authentic, consistent, and easy to connect with. Have you seen the newest episode yet? If not, what are you waiting for? Tune in for more! 🎧 Stream on Spotify, Apple Podcasts, or wherever you listen. Follow us: Instagram | @carguysimplepodcast Facebook | Car Guy Simple LinkedIn | Car Guy Simple TikTok | @carguysimple CGS Website | carguysimple.com

Car Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome PMD’s Art Director Gianna Azzinnari to talk about Branding and Creative in the Dealer Space. And in the 2nd half of our episode Joe answers the questions our viewers have sent in, so please keep sending them in. A lot of people think that Dealership branding hasn’t really changed in decades, but the truth couldn’t be more different. Gianna talks with Joe about how style and branding has shifted to allow dealers to focus more on them and why to buy from a specific rooftop, how to cut through the clutter of endless auto ads, and most importantly what dealer’s need to STOP doing! In the 2nd half of our episode we open the Mail Bag and Joe answers your questions! Don’t let High MSRP and a lack of manufacturer incentives stop your sales, determine THE RIGHT WAY how to identify what zip code markets are most effective for your dealership’s future sales, and drive traffic into your service …

When it comes to connecting with the Hispanic audience, it's not just the first impression that builds trust, but also the efforts made to continue establishing that relationship long term. Joe Levine and Dave Gallego discuss in detail what it really means to cater to the Hispanic audience and why it's beneficial for car dealerships to have that understanding. Watch episode 18 for more if you haven't yet!

It's important to realize that to drive sales and cater to your market, you need to build personal connections with consumers. The key to marketing to your audience is to gain an understanding and form that relationship. Watch Episode 18 of Car Guy Simple with Dave Gallego from NBCUniversal & Telemundo for more insights!

David Gallego of NBCUniversal and Telemundo talks about how the Spanish market of car buyers is more than it used to be. Change your dealer tactics and make successful sales.

Have you seen the newest episode yet? It's all about breaking away from outdated dealership mindsets to understand what actually connects with Hispanic consumers. The market is growing. The audience is evolving. The question is: are dealers evolving with it? #Carguysimple #podcast #marketingservices #cars

Your Host Joe of Car Guy Simple sits with Dave Gallego; Automotive Executive and Area Manager at NBC Universal and Telemundo, to discuss reaching the Hispanic Market at your dealership. Out with the old and in with the new! Dave and Joe discuss the old outdated tropes for reaching an ever-growing market in America, and give you the real insight to reach an important Demographic! Treat your customers right and your sales will reward you, this is an episode your dealership cannot afford to miss out on. Learn the right ways to reach the Hispanic Market and why it's such an important market. Changing Dealer perceptions on what works and what does not work Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.

Joe has said it a hundred times... You Are NOT Your Customer! So stop treating sales incentives like they're bad. All Incentives in Auto Sales are better than nothing

Joe gives you the information on how to make the sale go smoother by designing and expressing incentives in a way that help get customers sign.

Don't miss out on the newest episode of Car Guy Simple, where Joe tells you the Secret Sauce to boost your sales and service retention

Having spent over 50 years in the Auto Industry and over 2 decades in Auto Sales Training, Joe gives you the tools to do more than just boost your sales. In this Episode of Car Guy Simple Joe goes over important topics to boost your dealerships sales, showroom traffic, mixed ops, and more! In this industry simply closing a deal can be tough, it's time to learn how to do more! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.

Is OTT/Streaming the right choice for your dealership's ad spend? Joe talks with Optimum Media about how to properly target your potential customers.

Car Guy Simple talks with Bill Chambers from Optimum Media to discuss maybe the most important questions in traditional marketing for Auto Dealers! Is Cable Dead or is it Thriving?

Joe sits down with Bill Chambers of Optimum Media to discuss how you can more effectively target your audience and find the RIGHT customers. As media has changed and reaching your targeted audience has Optimum Media has shifted ways to better analyze who your customers are, where they are, and how to zero in on them with effective ad spends that won’t break your budget. Listen in and learn how Optimum can be the perfect partner for your dealership, extending well beyond just traditional cable television into web and OTT marketing. Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.

Joe answers your sent in questions about selling EV vehicles. This is one you can't miss!

Joe Discusses how you need to look back at the results of Q1 to properly plan out a Q2 plan that will help you sell more vehicles and post your spend in an effective way

In episode 15 of The Car Guy Simple Podcast Joe answers some of the questions that Your fellow viewers have sent in to us. Tune in and send us your questions for future episodes!