Episodes

Send us Fan Mail Car Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome former Automotive Executive Manager, Wayne Hall. Joe and Wayne have been friends for a long time, and within that time the automotive industry has changed. In this episode, the two discuss the New vs. Old in the dealership and what’s changed, how branding a dealership works, how to make your dealership standout, building a team that can succeed and some advice for new ow...

Send us Fan Mail Car Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome PMD’s Art Director Gianna Azzinnari to talk about Branding and Creative in the Dealer Space. And in the 2nd half of our episode Joe answers the questions our viewers have sent in, so please keep sending them in.t A lot of people think that Dealership branding hasn’t really changed in decades, but the truth couldn’t be more different. Gianna talks with Joe about how style and b...

Send us Fan Mail Your Host Joe of Car Guy Simple sits with Dave Gallego; Automotive Executive and Area Manager at NBC Universal and Telemundo, to discuss reaching the Hispanic Market at your dealership. Out with the old and in with the new! Dave and Joe discuss the old outdated tropes for reaching an ever-growing market in America, and give you the real insight to reach an important Demographic! Treat your customers right and your sales will reward you, this is an episode your dealership cann...

Send us Fan Mail Having spent over 50 years in the Auto Industry and over 2 decades in Auto Sales Training, Joe gives you the tools to do more than just boost your sales. In this Episode of Car Guy Simple Joe goes over important topics to boost your dealerships sales, showroom traffic, mixed ops, and more! In this industry simply closing a deal can be tough, it's time to learn how to do more! Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to h...

Send us Fan Mail Joe sits down with Bill Chambers of Optimum Media to discuss how you can more effectively target your audience and find the RIGHT customers. As media has changed and reaching your targeted audience has Optimum Media has shifted ways to better analyze who your customers are, where they are, and how to zero in on them with effective ad spends that won’t break your budget. Listen in and learn how Optimum can be the perfect partner for your dealership, extending well beyond just ...

Send us Fan Mail Sit back and buckle up as Joe does a deep dive of the Auto Industry as we exit Q1 of 2026 and get into Q2. It’s important to discuss the challenges that we as dealers and service specialists are facing in this tumultuous time. It’s important to figure out how to discuss Leasing Vs Financing, especially in a time when vehicles cost more than ever. Changing who we discuss the value proposition can be the key to converting people who have never leased before. And then Joe answer...

Send us Fan Mail Car Guy Simple is proud to have John Hamlin of Hamlin & Associates; Ad Age and Automotive News Award Winner for Best Use of Data 2025! Joe and John sit to talk about the new age of using tech and AI to correctly, successfully, and profitably market to your clients using direct mail! What’s old may be new again, with modern day tricks of the trade it’s time to effectively clean up your CRM and target potential customers. Keep listening and remember to like and subscribe. A...

Send us a text Joe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered! Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more! Find out how media companies are successfully utilizing radio in an increasingly digi...

Send us a text Joe Levine gives his insights into decades of Automotive Advertising! Getting into the mind of the consumer to optimizes your advertising in the simplest, yet effective way. In that regard it is important to remind yourself that YOU are not your customer! This episode focuses on the psychology of making your dealership’s sales process: Experience Driven. Consumers can purchase or products from any other dealership, so how do you MAKE them choose YOU. By going through the proces...

Send us a text Buckle up for this one as Joe of The Car Guy Simple Podcast gives you the secret sauce to boost your dealership’s web presence! We’ll be going over how to Boost Customer Attention and Retention. Joe deep dives on the Importance of a Why Buy page on your website and the most important dos and don’ts of it. He’ll also teach you how to Customize the Buying Experience to capture customers attention and keep them in your funnel! In the Second-half of the episode Joe sits down with P...

Send us a text In this Episode of The Car Guy Simple Podcast Joe sits with Auto Industry Veteran Bill Brunner. Joe and Bill discuss the secrets to running a successful dealership, tackling the ins- and outs of Fixed-Ops departments, Fixing in dealership culture, and much more. Bill was born into the auto industry, beginning by working in his grandfather’s auto shop which would go on to become to become a dealership he himself would run. Bill eventually shifted away from running a dealership i...

Send us a text The Car Guy Simple Podcast welcomes back Industry Legend Tom Stuker! In our last episode with Tom, we talked about how to improve your phone skills. TODAY we discuss the 4 Pillars of Dealership Success! Listen in and get your notepads ready as Tom provides you the path to properly hiring and training your salespeople for a SUCCESSFUL career with your dealership. Don’t just hire the first person who comes in, take your time and train right so your salespeople become 20 plus unit...

Send us a text Welcome back to the Car Guy Simple Podcast! Super charge your skills and knowledge in the auto industry with Joe Levine. We discuss how “Fade” creeps in and how to combat it. Don’t let yourself, your employees, or even customers fail because Fade crept into your behaviors and dealership. We also look at the data on the topic of “Tonnage”. Don’t succumb to spending more time and money to reach more leads that aren’t quality leads. As quality erodes, so does time on site and the ...

Send us a text In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey. At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dea...

Car Guy Simple welcomes Special Guest and Industry Legend Tom Stuker! Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations. Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills to...

Welcome Back to Car Guy Simple! In today’s episode we discuss Social Media! It’s important for every dealership to have a social media presence, but how do we as Car people effectively use it for sales and growth. Listen in as Joe and Eaman discuss Balancing Promotional Content with Community Engagement, whether social media is a soft sell or if it can be used as a hard sell. Learn how dealers can turn social followers into Showroom Traffic. Make sure your using social media’s ...

In our 4th Episode Joe and Eaman sit down with our first guest of the Car Guy Simple Podcast: Erik Schroeder, President of Growth at JMG Marketing. JMG Marketing specializes in direct mail marketing for Auto Dealers. Sit down and Buckle up as we discuss why Direct Mail is a more than just a viable option, but a crucial tool for dealer success. Learn about and its best practices and newest tools and applications!

Welcome back to Car Guy Simple! Joe and Eaman discuss EV’s, listen in to learn how to conquer customer fears and change deep-engrained driver identities within what they drive. EV’s aren’t going anywhere so it’s time to learn how to sell them or get run over by them. As we shift gears for a second topic Eaman and Joe discuss marketing to younger demographics and how to structure your social media to engage audiences better. Make sure to stay tuned for more!

Car Guy Simple Episode 2 – IT’S CAR GUY SIMPLE In this episode Joe and Eaman Discuss several topics on how to improve and tackle sales difficulties your dealership may be facing, including: Bad Manufacturer Incentives, Seasonal Purchasing Cycles, Leasing Vs Financing and Splintered Marketing Campaigns. Join them as they provide examples of these issues and ways to help you navigate them. Link in description: https://www.spglobal.com/automotive-insights/en/blogs/2024/12/what-oems-dealers-lende...

Meet your Car Guy Simple hosts, Joe Levine and Eaman McMillion. In this inaugural episode you will learn about their background in the auto industry, what content you can expect in future episodes and more. The key topics that will be covered are using Proactive vs Reactive Advertising Strategies in your dealership, addressing the importance of Be Backs, and our FREE Lead Gen tool that you can use to help build monthly plans. Make sure to stay tuned for more!

The Car Guy Simple Podcast is pulling into the spotlight August 5th.