Episode 7: A Sit Down With 3rd Generation, Multi-Rooftop, Dealer Principle Rob Sickel
Send us a text In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey. At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dea...
In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey.
At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dealerships.
From establishing a Culture that keeps employee retention high. Efficiently using Branding to stay relevant and making your identity known, and the importance of keeping yourself a Local Destination. We also discuss with Rob the Importance of Corporate Philanthropy, what’s the right way to do it, and what is everyone else doing wrong. Joe and Rob also talk about the future of the auto industry and MUCH more listen in and Learn!
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EPISODE CREDITS:
Produced by PMD
Artwork designed by PMD
Additional music licensed through iStock
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00:00 - Intro
00:17 - Welcoming Rob Sickel
02:33 - Who Is "Rob Sickel"
04:49 - What's a "PHD"
08:34 - How Did Pine Belt Start
14:44 - Creating a Successful Culture
21:34 - Break
22:04 - Talking Branding
25:00 - Keeping It LOCAL
27:53 - Corporate Philanthropy
32:45 - Data & Instincts
35:09 - Management Style
38:18 - Rewards Programs
40:10 - Talking The Future
45:24 - The EV Evolution
49:23 - Final Thoughts