Oct. 28, 2025

Episode 7: A Sit Down With 3rd Generation, Multi-Rooftop, Dealer Principle Rob Sickel

Episode 7: A Sit Down With 3rd Generation, Multi-Rooftop, Dealer Principle Rob Sickel
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Episode 7: A Sit Down With 3rd Generation, Multi-Rooftop, Dealer Principle Rob Sickel

Send us a text In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey. At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dea...

Send us a text

In this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey.

At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dealerships.

From establishing a Culture that keeps employee retention high. Efficiently using Branding to stay relevant and making your identity known, and the importance of keeping yourself a Local Destination. We also discuss with Rob the Importance of Corporate Philanthropy, what’s the right way to do it, and what is everyone else doing wrong. Joe and Rob also talk about the future of the auto industry and MUCH more listen in and Learn!

The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!

EPISODE CREDITS:

Produced by PMD

Artwork designed by PMD

Additional music licensed through iStock


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Chapters

00:00 - Intro

00:17 - Welcoming Rob Sickel

02:33 - Who Is "Rob Sickel"

04:49 - What's a "PHD"

08:34 - How Did Pine Belt Start

14:44 - Creating a Successful Culture

21:34 - Break

22:04 - Talking Branding

25:00 - Keeping It LOCAL

27:53 - Corporate Philanthropy

32:45 - Data & Instincts

35:09 - Management Style

38:18 - Rewards Programs

40:10 - Talking The Future

45:24 - The EV Evolution

49:23 - Final Thoughts