Oct. 14, 2025

Episode 6: Improve Your Phone Skills with Industry Legend Tom Stuker

Episode 6: Improve Your Phone Skills with Industry Legend Tom Stuker
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Episode 6: Improve Your Phone Skills with Industry Legend Tom Stuker

Send us a text Car Guy Simple welcomes Special Guest and Industry Legend Tom Stuker! Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations. Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills to...

Send us a text

Car Guy Simple welcomes Special Guest and Industry Legend Tom Stuker!

Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations.

Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills to learning the most important; time proven, automotive sales technique… the Art of The Referral.

If you’re in auto sales this is one episode YOU CAN’T AFFORD TO MISS!

The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!

If you have a question or want to reach out to Tom Stuker for yourself:

989-820-2792

Email at: UA1FLYER@Yahoo.com

EPISODE CREDITS:

Produced by PMD

Artwork designed by PMD

Additional music licensed through iStock


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Chapters

00:17 - Introduction

01:22 - Welcoming Tom Stuker

02:08 - Who is "Tom Stuker"

04:50 - The first automotive Call Centers

09:22 - Training Salespeople

12:24 - What’s going to make you a Better Seller

16:03 - Break

16:39 - Why do you need Phone Skills?

20:17 - Do THIS when on the Phone

21:25 - Setting Phone Ups

25:40 - 2 MOST Important things on a call

27:00 - Calling about the SALE?

31:08 - We NEED to teach people how to SELL

35:11 - The FIXATION on first time closing ratios.

37:45 - Leave a BETTER VOICEMAIL!

42:52 - GET the payment down.

46:09 - The BEST advice to new Salespeople

46:40 - ALWAYS get referrals!

48:01 - Final Thoughts