Episode 13: The Underrated Advertising Power of The Radio with Jessica Schwartz
Send us a text Joe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered! Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more! Find out how media companies are successfully utilizing radio in an increasingly digi...
Joe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered!
Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more!
Find out how media companies are successfully utilizing radio in an increasingly digital market and listen as they use data, and their own personal experiences to debunk major misconceptions of radio advertising.
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EPISODE CREDITS:
Produced by PMD
Artwork designed by PMD
Additional music licensed through iStock
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